Category: SEO

The near-term future of SEO is Structured Data

I’ve always said there will always be work for SEOs because the business of Search will never stop evolving AND search will always be important to the natural functioning of the Internet. Therefore it make absolute sense that the near-term future of SEO is Strukturierte Daten or Structured Data. However you choose to call it, Rich Snippets, Schema Tags, etc., the...

SEO NOT for Franchise Organizations

Proof that a well written article will not, by virtue of content alone, result in a #1 position in search rank. I was writing an article about “seo for franchise organizations“. So I searched for other ideas and for competition in the space. My jaw dropped by this post in #1 3 On-Page SEO Mistakes and Tips for Franchisees I...

Google Important Algorithm Change

Matt Cutts “In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can’t divulge...

Link Building Techniques Under Scrutiny – Google Webmaster

My recent search rank reports indicate that the BuildMyRank.com take-down is not an isolated event. Google seems to have added some formula to the algo that especially targets baclink techniques. The effects are not obvious to the average small business but in my regular SEO competitive analysis reports for clients I’m seeing some websites getting hit pretty hard. And those...

How Do You Spend Your Ad Dollars?

Are you really still paying for Yellow Pages? (Newspaper ads, Magazine ads) Almost all consumers SEARCH for what they intend to buy. (97%) Are you spending hard-earned $ targeting that 3%? How is that working out? YouTube gets 300 million visitors a month. Do you have a video of/for your business on Youtube? What if you could reach 2% of...

Certified SEO for Small Business

Here is both a lesson for those of you seeking an SEO Professional and a good laugh for SEOs. One day I stumbled upon SEOCertification.org thinking, “hmmm, maybe I should get one of these slick Certified images that will convince visitors to my site that I know what Im doing?”. I had seen this SEO certification image before. I see...

Will My Site be Penalized for Hidden Content in Scroll Menu?

This question comes up often. Matt Cutts has answered the question in one of his Google Webmaster videos. The answer is, as usual, logical; if you are not doing anything out of the ordinary, you’re safe. Get a FREE audit of your Website

SEO Oxymorons

Free SEO I actually do offer free SEO, but lets face it. If you search for it and find a SEO who offers FREE SEO, it means they are advertising a free service, what are you expecting? SEO is hard work. No SEO has a magic wand that they can wave and presto, you have online visitors. Doesn’t exist, won’t...

New Google Webmaster Feature Submit URL as Googlebot

Google webmaster blog reveals a new, small, but good-to-know about feature.  The Fetch as Googlebot in Webmaster Tools now provides a way to submit new and updated URLs to Google for indexing. After you fetch a URL as Googlebot, if the fetch is successful, you’ll now see the option to submit that URL to our index. When you submit a...