SEO Software
It is helpful to start your SEO project with a good SEO tool that helps establish a method to monitor your progress – benchmarking is probably the first order of business. Thereafter your role and expectations will vary greatly. Are you monitoring an SEO project as a manager or are you doing the actual SEO implementations? This is why almost all tools have various licenses, because not all people are in the same role or are of the same caliber.
Free vs. Paid SEO Tools
Yes, some SEO tools are free. But free often means you have not got a full-feature SEO tool or it is not maintained. SEO tools MUST be updated to interface with search engine APIs and query methods. These change often. With Free SEO Tools, you cannot tell if your results are effected because they are not functioning properly, because they are out-of-date. If you are a professional SEO, you’ll need to buy a full-featured and frequently updated SEO tool.
SEO is a bit too esoteric and time consuming for the average business owner or marketing professional. However, monitoring SEO progress and understanding the reporting is a must. And for those managers who feel the need for an independent source of reporting, there are a few SEO tools that provide that solution.
There is a bonus in do-it-yourself SEO monitoring. You will learn how to implement better SEO methods (keywords, PPC ads, landing page design, etc.), and that will certainly reap better results.
SEO tool reviews
The following SEO software tools are listed here in order of their bookmark popularity in Xmarks, which I take to be a fair measure of effectiveness. Do download the free trials before you buy. Usability varies!
WebCEO Review
WebCEO is a solid product with plenty of time-saving features. WebCEO has a learning curve, but it does the job nicely. For SEO quick-checks of websites there are other SEO tools that are easier to setup that make quick-check SEO or ad hoc chores easier. It requires a well endowed computer with lots of memory ( > 2Gb RAM) if you want to use it concurrently for other tasks. The ability to schedule tasks to produce regular reports is a strong feature of WebCEO. The ability to check competitor backlinks sorted by Google Page Rank is especially useful when seeking good back link sources. The Report Sharing System (with clients) is beta and I have not been able to get this feature to work.
SEO Power Suite Review
iBusinessPromoter Review
Advanced Web Ranking Review
Advanced Web Ranking (AWR) is easier to get a quick-start than some others. You’ll get a professional SEO product that you can start using right away. I find the ability to find competitor and add them to your comparison reports very nice. And especially useful is the Multiple Proxy feature considering that it is getting harder to use these tools before Google blocks queries after too many requests.
Trellian Web Rank Review
SEO Elite Review
SEO Elite is a great tool for quick SEO audits. SEO Elite has got the all the standard features and then there are few bonuses.
Compete Pro Review
If you want to research or keep track of competition, and you are a larger website, Compete Pro is for you. Compete Pro
