Internet Marketing and Search Engine Optimization

• Need to launch a new company or product?
• Need to attract potential buyers to your website?
• Need an Internet Marketing Plan?

Internet Marketing is a critical ingredient of business success today. At its core, Internet Marketing depends on a website that can perform well in search results, and that requires first-class Search Engine Optimization.

These two terms are often commingled causing a great deal of confusion. They are not one and the same. Marketing is Marketing! While SEO is the mechanics of website optimization. You’ll need an expert in both SEO and Internet Marketing.

Why SEO and Internet Marketing?

The Internet is now the preferred place to initiate business. If you are a local business, nothing will have more of an impact on your success than localizing your business on search engines.

Internet initiated business continues to grow inexorably – there is no stopping it. Ignoring it won’t make it go away. Each industry has recognized the advantage of an online presence at a different pace. But no matter what your business niche, the importance of having an online presence is growing more important daily. While there are an assortment of assets a business can employ in their Internet Marketing, the center-piece is the website.

Now more than ever, the quality of the business website can make or break the business. If your website is not search engine optimized then it will not be found by your potential customers. Your business could be missing out on a significant number of customers looking for the very product or service you offer, at the very moment they intend to buy.

The recent introduction of “personalized search” is leading many business owners into a false sense of security! Your personalized search results may mislead you into a belief that your website performs better than it really does. You may see a rosie picture with your website at the top of results and think all is well, while your prospective customers see very different search results – in which your website is not found. Read more about Personalized Search.

Your competitors have websites. You need to be sure that your website out-performs in search results on Google, Bing and Yahoo.  The difference to your business is 69% fewer visitors if you are in 2nd place rather than 1st place in the search results – 80% fewer visitors if you are in 3nd place, and so on. Take a closer look at this image to get an idea what this may mean to your business.

Maintaining a website is now no different than maintaining other business assets (your office space, signage, etc.). Your website performance will translate into a real number on your bottom line.

Search engine optimization (SEO) is best understood as a service that improves the performance of your website.  A high performance website does not just appeal to customers, it also appeals to search engines. If you can’t get search engines to recognize your website as the best choice for a search term, then your website/business is invisible to an increasing number of people who are genuinely interested in your product or service.

Be sure that your website is in the top results for your product/service on Google, Bing, Yahoo by getting a FREE search rank report below.  Then you can be sure people interested in what you offer are landing on your website, hearing your value proposition, contacting you, and buying your services and/or products.