Site Authority and What it Means to Search Rank
It is generally accepted that what is called your “site authority” is the #1 contributor to your search rank. There is ever-changing opinion about how site authority is calculated, but almost all SEOs agrees its the biggest piece of the puzzle.
What is site authority? Its a combination of a few things;
- How long your domain has been registered.
- How long your domain is currently registered.
- The age of your website. (not the same as #1)
- Backlinks (quantity and quality)