Site Authority and What it Means to Search Rank

It is generally accepted that what is called your “site authority” is the #1 contributor to your search rank. There is ever-changing opinion about how site authority is calculated, but almost all SEOs agrees it the biggest piece of the puzzle-pie.

What is site authority?  Its a combination of a few things;

1. How long your domain has been registered.
2. How long your domain is currently registered.
3. The age of your website. (not the same as #1)
4. Backlinks (quantity and quality)

Tagged as: Page Rank, search rank, Site Authority