Keywords in URL

Rank #5 – Keywords in the URL

Only after you have carefully chosen keywords for your (SEO) Internet marketing campaign can you craft the URLs for your website.  Even your Domain Name should contain keywords if possible.

Crafting your URLs for high performance SEO means you must carefully select appropriate keywords for each page you will create.  It is important to balance the distribution of keywords throughout the navigation.  But this must be mapped before you create the first page.  Making a mistake here means a mistake you will have to live with.  Correcting mistakes by changing page attributes later will not only cause hours of extra work in renaming and redirection, but your site will also suffer page rank.  The last thing you want to do is rename a URL after it has established backlinks and good SERP postition.