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Meta Description for CTR

The Meta Tags are yesterday’s news in SEO. No one writes about them anymore. Therein lies the opportunity. Its not just enough to have a Meta Description and forget about it, its how you use it that makes the difference – in visitors!

Assuming you achieve a position in the SERP you need to convert that position into a click. The secret ingredient is:

Your Meta Description Tag

• It needs a Call-to-Action

• made up of 150 characters packed with good keywords

Few websites are optimized to include a well designed Meta Description tag. Forget click-distribution if you don’t have something for the users eyes to focus on. Using a well-crafted Meta Description will get you ahead of 98% of your competition. I’ve seen increases in traffic (CTR) of 30% using a good call-to-action in the Meta Description. Read more about CTR and Click Distribution and Conversion

Contact me if you’d like a FREE audit of your CTR and Conversion Rates

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