Site Authority and What it Means to Search Rank

It is generally accepted that what is called your “site authority” is the #1 contributor to your search rank. There is ever-changing opinion about how site authority is calculated, but almost all SEOs agrees its the biggest piece of the puzzle.

What is site authority?  Its a combination of a few things;

Website Authority and Page Rank and Search Rank

  1. How long your domain has been registered.
  2. How long your domain is currently registered.
  3. The age of your website. (not the same as #1)
  4. Backlinks (quantity and quality)

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